400+
Sales on First Month
1 MILLION +
Web Pages Created by Users
500 K +
Customers Served Around The World
PURPOSE
Our mission
Most journeys start with a series of questions. For us they were: why are
we paying so much for razors? Why are so many of us (a third of women
to be exact) using men’s razors? Why can’t we find razors without animal
ingredients in them? We were confused. The campaigns showing girls in
white bikinis shaving already hairless legs didn’t have the answers were
looking for. Our interviews with hundreds of women on their shaving and
habits made it clear we weren’t alone. That was all needed to start going
to the bottom with overlooked shaving glitch. All of that led to the birth of
Estrid — a fierce and female-focused.
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