
Reduce, re-use and recycle to keep our planet green
We are not quite there but we are constantly aiming to leave a minimum foot print with our packaging & products
⭐Our tubes are made from 50-75% recycled plastics
⭐Our actives are bottled in glass: please recycle
⭐Our cream and cleanser are 100% vegan
⭐Our actives contain only those ingredients that directly contribute to your skin health.



We care for vulnerable women
In 2018, we started the SOAP FOUNDATION in collaboration with AROSA, a governmental non-profit organization that provides protected housing for vulnerable women. Our shared motto is: beauty should not be a luxury. We collect unopened beauty products and personally deliver them to these shelters across the Netherlands. A moment of self-care with a nice beauty product can truly boost self-confidence and we witness this every time.


Next-generation beauty business
With over 15 years of knowledge and experience, we voluntarily developed a brand-new education program for Dutch ROC beauty students. Empowering them to become next-generation skin professionals and successful beauty business owners.